One of the things I have struggled to understand is the reason for the viral appeal of this man—-Himesh Reshammiya. You cannot surf channels without a glimpse of his visage: the faux-stud look, the beard, the baseball cap and the cockiness. If ubiquity is the measure of success, then this man has reached the top—from pan shops to discos Himesh Reshammiya’s music and his uber-nasal twang blares at you ceaselessly, like the agonizing moans of a freshly castrated donkey. (not that I have ever heard one–just an intelligent guess as to how it would sound like)
So what is it–what is the reason? Is it that nasal accent? Well if that was the case, then Kumar Sanu would be the reigning king today—-but all he got was the very healthy Kunika and a hysterical wife who comes on the telly and says “Sanu… bhogoban sob dekhta hain” in the worst Bongo Hindee.
Is it his sweet deal with T-series by which he is being aggressively promoted, much to the chagrin of people like Anu Malik? But wait—the last time T-series got behind a bearded, smart-alec music-director with pretensions of being a singer (think back to Nadeem in a pilot uniform violating “O Mere Dil Ke Chain”) it ended with a dead body and a fugitive. But not so now.
Is it his mixture of qawwali and modern beats? But even Altaf Raja tried doing it with “Kar Lo Pyar” , “Thora Intezar Ka Maza Lijiye” and the very groovy “Yeh Raat Hain Rangeen Sharabi” —-and what happened to him? Possibly doing live entertainment at Mithun-da’s monarch hotel along with Vikas Bhalla and Anaida.
Well finally, the real reason is out.