[Inspired by this article in the Telegraph about sponsorship strategies of Durga Pujas including a Puja committee that has sold all branding rights to an US company and another that has a promotional music video and about Zee Bangla coming up with the ultimate business plan, telecasting live the beautiful people at Maddox Square, my field of Pujo dreams.]
Setting: A Puja committee meeting, somewhere in Kolkata. Circa 2010.
Sujit-da (Mamata-fan and president of Puja committee) : Nontu, so have the people from Sheyal TV Bangla (Fox TV’s Bangla venture) sent in the 30 lac check for the Pujo sponsorship?
Nontu, secretary: Sujit-da this year we decided to do things a little bit differently. Do you remember Habla?
Sujit-da: Of course how can I not remember Habla? A Jadavpur engineer but still so committed to the cause. During the Singur andolon, he was a front-line warrior with us, beating up the people who tried to enter the plant. I still remember Habla standing in the afternoon sun, throwing stones at the Nano plant and shouting Tata-Bye Bye. So what about him?
Continue reading ‘Durga Durga’
Share
R