It was after many phone calls to assorted PR agencies and  after being given many a run-around (as they say: bahoot papad belna para) that I was ultimately able to get an interview with the famous Lijjat Papad Bunny, the face of the multimillion dollar Papad industry and together with the dancing Nirma girl and the Hippo of washing powder Hippolin, an icon of the 80s Doordarshan days.

Crunching into a spicy papad, Mr. Bunny appeared relaxed and upbeat.

“It’s been a good year for us”, he chortled “with Shilpa Shetty being called Shilpa Poppadum in the British Big Brother, foreign interest in papads or poppadums has never been higher.”

Continue reading ‘State of the Papad’