There is a popular video game called “Guitar Hero” in which the controller is like a guitar. As notes scroll by on-screen, players have to hit colored buttons on the controllers at the exact moment the note is highlighted on the screen. The more “notes” you hit, the more the virtual crowd goes into a frenzy and the more points you score.
Writing for the foreign media, whether it be articles or fiction, is often like playing “Guitar Hero”—you mash the right buttons at the right moment and out comes a publication, in the same way “music” comes out of Guitar Hero. An example of this kind of ” say-what-your-foreign-audience wants-to-hear” writing that hits the hot-points can be found here, in an article written in the New York Times by Manu Joseph, also referred to sometimes in Middle Earth as the Bane of Barkha.