[Originally written for Factordaily]
The word ‘disruption’ is a prime example of language that I like to call “business Powerpointese”, but if there is any context in which the use of the phrase “in need for disruption” may be excused, I would say it is in the world of commercial publishing in English in India.
Because this is an industry that really needs disruption.
Because no one is really happy.
Or I should say, in keeping with the spirit of using buzzwords, that none of the business’s stakeholders are happy.
First, let’s take the consumers.
Many find the over-abundance of titles like ‘7 Day$ of Luv@Twitter’ or ‘I Fell in Love with You and Then I Fell in Lust With Her’ on bookstore shelves off-putting, while others feel Chetan Bhagat is not writing books fast enough (somewhat like George RR Martin). And everyone, regardless of whether they swear by Ravinder Singh or Ravindranath Tagore, complains about the lack of choice when he or she walks into the bookstore.
Then, bookstore owners. They complain about the poor return-on-investment on books (“they sit on the shelves for too long”) and, if that’s not bad enough, online retailers who do not need to invest in display and have VC capital to underwrite losses, provide price-points with which they cannot compete. Which means closing shops down or books ceding shelf-space to the stuff that sells — Playstation games, soft toys, and compilation CDs of Arijit Singh.
Ask publishers and they reflect the concerns of retail. There are too many books, too few shelves, too much inventory lying in warehouses, and too few orders. And so their focus inevitably shifts away from quality or originality to the marketability of the author and the sexiness of the genre.
Which brings us to the last piece of the puzzle. Authors.
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