The first time I heard about the “Ice Bucket Challenge” was when a video of Satya Nadella, the Great Indian Whose Achievement We Have Appropriated, showed up on my Facebook News Feed. I first thought seniors from college who had missed ragging him had finally managed to catch hold of Nadella or perhaps the people who had paid for Windows ME had. Anyways I soon found out that this so-called ice bucket challenge was the new viral sensation, the Macarena of 2014, though I am still not sure if dunking yourself with ice gets you out of a contribution to ALS (the Wikipedia entry seems to suggest so and so does Charlie Sheen’s video) or that you are supposed to do both. Anyways, it is a most worthy cause, millions of dollars have been raised and everyone from Justin Bieber to Sonakshi Sinha have done it but not Modi and there, Arnab Goswami and Caravan magazine and Kafila, you have an idea for your latest outrage.
This post is though isn’t about the ice bucket challenge per se. It is about icy baths in Hindi films, the mechanics and the implications.