When you are given the responsibility of re-energizing one of the world’s most famous movie franchises, they aren’t going to be happy with something that just makes millions at the box office. No. They want you to set the foundation of something much bigger, much more long-term. They want you to engineer a perpetual motion cash-cow that can be milked for a series of million and billion grossers, and then even more revenue through sale of T-shirts and toys and video games and official cheese snacks and theme-park-rides.
It’s easy for very smart people, and JJ is one of the smartest people in the industry today, to get this wrong. I might eat my words later and I hope I do but he and his team have taken the Star Trek franchise, particularly after that horrendous second installment, in the wrong direction. In trying to make Star Trek reach out to a global audience that goes beyond nerds who live in their parent’s bedrooms, they have put in a lot of explosions and space-battles, and, for some strange reason, lens flairs. That has ruined the experience for older fans like me, who cannot get over the abandonment of the deep themes that were the hallmark of the original series, the lack of chemistry between the protagonists, and, worst of all, the canon-busting re-imaginings of iconic characters. It is like someone taking a dump on my childhood, watching Spock and Uhura kiss on the bridge of the Enterprise. To the generation of movie-goers not connected with the original lore to the extent we are this might seem quite cool, but the problem for them is that Star Trek is not sufficiently differentiated from the Avengers, Transformers or any of the other similar franchises that pack movie screens during the summer.