It’s all about finding the right word.
When your clothes comes off, intentionally or unintentionally in a public place, it is called “wardrobe malfunction” as if your wardrobe is an I-Pod whose electronics just happened to short itself.
When you have to lie through your teeth to sell your product, it’s not called chicanery any more—the term of choice is “creative marketing”.
I am sorry I should not have used the word “lying”. I meant “liberal with the truth”.
And when the fact that your original work of fiction is not as original as you claim it to be is exposed to the world, it is not called plagiarism now-a-days. Oh no.