Inspired by Frans Johansson’s “The Medici Effect” with its theme of how innovation can be made to happen by mixing disparate cultural influences in unusual ways, I have decided to unleash the Greatbong signature line of clothing, a heady cocktail of Mithunism, voodoo art, intellectual bankruptcy and the desire to make a buck.
Frankly the need to get into the garment design industry is something I have felt for long—the world desperately craves for a line of fashion that appeals to an alternate aesthetic, apparel that pokes you in the eye with a statement, a collection of garments that cry out “This IS me”, a force of nature that does to the “Gandhi” penstroke and the Che-Bob Marley T-shirt design what Attila the Hun did to the Roman Empre.
Let us look at the first design. It has a picture of the legendary “Bulla”, the villain-in-chief of “Gunda”, the iconic celluloid classic from the beautiful minds of Bashir Babbar and Kanti Shah. The picture is framed on top by a part of his motto: “Mera naam hain Bulla, Rakhta Hoon Main Khulla”. In keeping with the theme of this fashion line, the design expresses our inner need for open-ness, a desire to be honest about ourselves, to unconstrain our menitalia (mental genitalia) from the confines of cultural and societal underwear with its constricting seams of tradition.
Don’t you feel there is a lot of pent-up anger in the world? Rude people in the streets, ugly trolls on the blog and mad terrorists who want to blow up everyone? And haven’t you wondered “Why so much anger?” Which deep well of dissatisfaction does all this hate come from?
Well that feeling is articulated perfectly in our next design : the Chutiya shirt. (Movie-goers will remember the character Chutiya, the murderous hermaphrodite from Gunda, who takes “London ki goli” to pep up his sex life and who is ultimately castrated by Mithun-da in a toilet). In it, we have a question that Chutiya posed to an angry policeman: “Subah Mirchi Ka Achar Khaya Tha Kya?” (Did you have a paste of hot chillies in the morning?) with the aim being to understand his cause of irritation. In the same vein, if you wear this Tshirt in front of an angry person (and there are many of them), I am sure that the message will make him/her think—-why am I angry? Obviously I did not have chilli paste for breakfast. So could it be possible that I have anger issues and the world isn’t as bad as I assume it to be?
Nobel peace prize anyone?
Let’s face it. All of us have had issues with our parents, all of us have felt the urge to rebel, to break free of the rigid rules laid down by Dad, to emerge as our man/woman. To forge our own path, on the strength of who we are….not who my father is. An attitude that is exemplified by the Rahul Gandhis, the Anil Ambanis, the Rahul Mahajans and the Puru Rajkumars of the world.
For these rebels with a cause, I present the “Pote” Tshirt, which fits into the larger “freedom” theme of my clothing line. Pote is Bulla’s best friend in the movie “Gunda”—a man who follows the dictum “I am the master of my fate, I am the captain of my soul”. Which is why he utters the immortal line : ” Mera naam Pote, Jo Aapne Baap Ke Bhi Naheen Hote”. This T-shirt is our tribute to that attitude of rebellion, a fire that we see burning in so many fine men and women.
The next T-shirt is a little bit naughty. But still it is all about the attitude. And freedom. Freedom from being lonely and single. Indian men have always been at a disadvantage when it comes to approaching women—-we just do not seem to have good pickup lines. So here is one from the voice of the handsome Ibu Hatela: ” Ma meri chudail ki beti, baap mera shaitan ka chela, khayega kela?” As an expert in the art of seduction, let me tell my prospective buyers that women just love bad overweight boys who get to the point, without beating about the bush—which is why the bare-torsoed picture of Ibu Hatela from ‘Gunda’ with the smashing proposal will make the ladies go weak in the knees. And for those behenji-s who will retort with the age-old “Ghar main ma behen naheen hain” you have already pre-emptively answered the question by citing your antecedents ! Genius isnt it?
Caveat: Don’t expect to wear this Tshirt for long, it will be ripped to shreds before you realize it.
Lest people think, we have only T-shirts, let me mention that we have also designed innerwear with Mithun’da’s immortal “Do char chaaye aath dus….Bus” printed on it and many other assorted items that are currently pending patent.
So what are you waiting for? Our trained representatives are waiting for your call.
And remember if you give the customer representative the following promotional sentence [which I picked up in an Orkut group]
Jis toofan main dushamanon ke hosh urh jaate hain,
Us toofan main hum chaddi sukhaate hain
you will get 10% off your order.
Fashion will never be the same again.