A few days ago, I came across a picture courtesy NDTV, of a PETA protest somewhere in a metropolis of privilege, where we have a tiger carrying a sign that says “eating meat contributes to species extinction”. Before I could wrap my head around the irony of that image, I see, floating on my facebook news feed, #DeleteFacebook, yes on my Facebook feed, people using Facebook asking people to not use Facebook, and suddenly there is too much iron in my life.
Now of course all this talk of boycotting Facebook comes from the whole Cambridge Analytica revelations, CA being a data analytics company that allegedly “illegitimately” used data scraped off from Facebook users to micro-target key demographics in the US elections,
I am sorry, but what part of the recent “scandal” about Cambridge Analytica is the scandal? That Facebook sells your data? I am sorry, but have you not heard of the first commandment of modern business—that if you do not pay for a product, you are the product?
Who do you think pays for Facebook’s valuation, their stock prices, and the salary of that friend you are jealous about because he works in Facebook?
You ! Your data, your preferences. That is where Facebook’s core value proposition is, the ability to provide “hooks” for analytics engines, of course if you cross Facebook’s palms with silver.
Surely, you cannot expect them to provide you a platform for sharing your brain-droppings, totally gratis, now do you?
This is Facebook we are talking about. Not NREGA.